Sixty percent of all home buyers today are minorities. Are you getting your share? Selling new homes to Hispanics, African Americans, Asians and Middle Easterners is a tremendous opportunity for homebuilders and salespeople... if you know how. Learn how to properly greet people from diverse cultures without offending them. Find out how to combat constant negotiating. Discover specific amenities that each group wants in a new home. Understand how cultural beliefs affect how some people buy homes.

Michael Lee is a multicultural diversity expert who can help you understand how ethnic people think, behave and buy new homes. New home salespeople estimate that they sell an average of nine more homes a year as a result of the training Michael conducts as part of the New Home Sales Specialist team. Michael is the author of two best-selling books, Selling to Multicultural Home Buyers - The Official Guide for New Home salespeople, published by the New Home Specialist Publishing Group, and Black Belt Negotiating.

Here is what students who have participated in New Home Sales Specialist Training Programs say about Michael:

“I just wanted to let you know how much we enjoyed Michael today! I have had many of the agents as well as office personnel who attended calling to let me know how much they got out of it. I feel like I learned so much in a few hours… my head is still spinning! It is already helping me to understand some of our own sales team, as well as the way they interact with prospective buyers.”

“Very detailed in helping spot the cues from other cultures to understand the buyers’ needs and where they are in the buying process.”

“Michael was an excellent speaker! He made the subject matter easy to understand with clear suggestions about how to use it in our daily interactions with home buyers.”

“This is one of the best presentations on multicultural customers I’ve attended. Michael is extremely humorous with a serious and important topic.”